Silk
When Silk introduced it’s new ready-to-drink Latte beverage, they needed language that spoke to both taste and the convenience of enjoying a latte at home—but in a fun way. They also wanted to communicate that they sourced their coffee beans responsibly, to remain in line with their overall brand mission.
Silk Latte
Pumpkin Spice Almondmilk
Silk’s new Pumpkin Spice Almondmilk wanted to get the attention of faithful pumpkin spice consumers in a bold, fun way, as well as communicate that this delicious beverage could be enjoyed in more ways than one.
SOCIAL
Silk social posts range from showing off the brand’s awesome products, to sharing recipes, to participating in various social justice initiatives. No matter the content, social is used to show consumers the brand is real, uplifting, and on your side.
BANNER ADS, PRINT ADS, COUPONS, ETC.
Silk social posts range from showing off the brand’s awesome products, to sharing recipes, to participating in various social justice initiatives. No matter the content, social is used to show consumers the brand is real, uplifting, and on your side.
Silk ULTRA is Silk’s answer to the recovery beverage—without the dairy. They wanted to communicate all the benefits of their product, from vitamins and minerals to lots of protein in consumer-friendly, on-brand language.
ULTRA
