When So Delicious redesigned its packaging and overhauled its manifesto, the website needed a redo.
I led a full copy revision of the website, encompassing everything from product pages to about us pages, FAQs, recipes and more.
The 140-page site had to tout the brand’s delicious tastes as well as complex legal language in a personable, crafted way, all while appealing to its core consumer target—the mindful foodie.
These pages are a small sample of the overall work . To check out the whole thing, visit https://sodeliciousdairyfree.com/